Concepts
The same process. Three completely different results.
The concepts are not client work. They show how design adapts to an industry — colors, typography and layout change, the standard stays the same.
Concept · 01
Dental practice
Patients aren’t looking for design, they’re looking for reassurance. So everything is calm and clear: an appointment is booked without a phone call, and prices are there before the patient has to ask.
- Booking in two clicks, a clear price list.
- Calm, clean, trustworthy.
Concept · 02
Restaurant / tavern
Guests open the site on the street, on a phone, hungry. The menu has to be readable without zooming, and directions and reservations have to be one tap away.
- A menu that reads well on a phone, a map, reservations.
- Warm, appetizing.
Concept · 03
Law firm
Clients come with a problem they don’t want to talk about in public. The site has to convey seriousness and offer a way to get in touch discreetly.
- Seriousness, practice areas, discreet contact.
- Strict, restrained, typographic.
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